很多药店之所以在品类管理上没有突破,或者进行了品类管理但效果依然平平,有两方面原因:一是缺乏精准的品类定位。品类定位是解决“卖给谁”的问题。门店的产品主要卖给哪些人群?这些人群的消费特点又是什么样的?不同的客户群会有不同的需求,高档社区里的金领、写字楼里的白领、企业中的蓝领、 The reason why many pharmacies in the category of management there is no breakthrough, or conducted a category management but the effect is still mediocre, there are two reasons: First, the lack of precise positioning of the category. Category positioning is to solve the “sell to whom” problem. What are the characteristics of the consumer spending these groups? Different customer base will have different needs, high-end community in the gold collar, office workers in the white-collar workers, blue-collar workers in the business,