地名的有偿使用和命名，历来是地名战线和社会各界关注的热点。具有社会神经敏感，牵一发而动全身的特点。多年来，以“欧德力路”路名的竞争，到“汉正街”名称的抢注等诸多有偿命名，引发了社会各界的强烈反响，正副效应与事俱来，议论纷纷。为此，本刊在这期开辟一个专栏，刊出５篇专题文章，进行探讨。意在将有偿命名引向规范化、科学化、法制化的轨道。 The paid use and naming of place names has always been a focus of attention on the place names front and the community. With social nerve sensitive, lead the whole body movement characteristics. Over the years, competitions such as the road names of “Ordway Road” and the registration of names such as “Hanzhengjie” have all triggered such intense repercussions from all walks of life. The positive and negative side effects have been discussed in many ways. To this end, the publication of this issue open a column, published five articles, to explore. It is intended to lead the paid naming to the track of standardization, scientization and legalization.