商业企业形象的塑造朱文熊（一）现代商业企业的竟争，已从以往的价格竞争、质量竞争、服务竞争发展到企业形象的竞争。企业形象是企业整体素质的外在表现，同原料、资本、劳动力和信息一样，企业形象已被视为企业资源的一种，能直接或间接地创造价值，从而为企业带来有形... The formation of commercial enterprise image Zhu Wenxiong (1) The competition of modern commercial enterprises has evolved from the previous price competition, quality competition, service competition development to corporate image competition. Corporate image is the external performance of the company’s overall quality. Like raw materials, capital, labor, and information, corporate image has been regarded as a kind of corporate resource that can directly or indirectly create value, thereby bringing tangible...