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对现在的互联网行业来说,“移动优先”已成为一个战术性手段,即围绕用户的移动设备,提供其大部分的服务。从战略上讲,“移动优先”是互联网行业开展新一轮革命的响亮口号,各大公司将充分利用“移动、社交和本地”领域内的新兴工具,建立颠覆性的服务范式,培养新型的消费者行为。邻近发现(Proximate discovery)功能是本次互联网革新的关键,这一功能的应用,能让一台移动设备被动且持续地搜索设备使用者附近的价值内容。这远不仅仅是简单的“朋友发现”功能,邻近发现更像是一个平台,其基于D2D(设备对设备)广告中大量的用例
For today’s Internet industry, “mobile priority” has become a tactical means of providing most of its services around the user’s mobile device. Strategically, “mobile priority” is the vocal slogan for the Internet industry to embark on a new round of revolution in which major companies will make full use of emerging tools in the areas of “mobile, social and local” to create disruptive service paradigms , Develop new consumer behavior. The Proximate discovery feature is the key to this Internet innovation, a feature that enables a mobile device to passively and continuously search for values near device users. This is far more than just a simple “friend discovery” feature. Proximity discovery is more like a platform based on a myriad of use cases in D2D (Device-to-Device) advertising