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由于品牌地域的局限性,使得在一定的地域,小品牌得不到发展,大品牌垄断市场。这往往使得市场的活力降低,消费者长期处于被动的地位,中间商的供货单一,竞争压力大,利润减少。而引进其他地域的品牌,考察往往消耗大量精力,且风险较大。或有中间商利用消费者对于品牌认知的模糊,将其不熟知的品牌,主观提升品牌的价格。消费者的利益便被损害了。品牌的自我拓展,因为对其他地域市场的不熟悉,在寻找中间代理商以及投资商的过程复杂,发展起来往往也是费时费力。建立全球品牌广告的发布平台,为品牌扩大国内、国际市场,为投资代理商提供更多选择,扩大消费者消费的同时使消费更合理。
Due to the limitation of the geographical area of the brand, small brands cannot be developed in a certain area, and large brands monopolize the market. This tends to reduce the vitality of the market, consumers are in a passive position for a long time, the supply of middlemen is single, competition pressure is great, and profits are reduced. The introduction of brands in other regions, investigations often consume a lot of energy, and the risk is greater. Or there are middlemen who take advantage of consumers’ vague perceptions of the brand and put the brand they are not familiar with, subjectively raising the price of the brand. The interests of consumers have been damaged. Self-expansion of the brand, because of the unfamiliarity with other geographical markets, the process of finding middle agents and investors is complicated, and it often takes time and effort to develop. The establishment of a global brand advertising platform for the brand to expand the domestic and international markets, provide more choice for investment agents, expand consumer spending while making consumption more reasonable.