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余明阳教授是中国第一位以品牌研究做博士论文和博士后研究的学者;是中国高校第一个品牌研究所所长。其领导的上海交通大学品牌研究所被全球品牌领导力中心接纳为中国唯一的合作研究伙伴。作为中国第一代咨询人和中国策划研究院终身院长,他近20年来以总策划的身份为海内外上百家著名企业主持策划并取得巨大成功,余明阳教授的学术观点与课题指导曾被几百家媒体报道,被媒体誉为“中国品牌博士第一人”和“中国公关少帅”。
Professor Yu Mingyang is the first Chinese scholar to do doctoral dissertation and postdoctoral research on brand research; he is the director of the first brand research institute in China. Its leading Shanghai Jiaotong University Brand Institute was accepted by the Global Brand Leadership Center as the only cooperative research partner in China. As the first-generation consultant in China and the lifelong dean of China Academy of Planning and Design, he has planned and achieved great success for hundreds of famous enterprises at home and abroad for the past 20 years. Professor Yu Mingyang’s academic views and subject guidance have been Hundreds of media reports, the media as “the first Chinese brand Dr.” and “less PR China.”