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从城市推广新生节庆的经验来看,古代民俗是由下而上产生的,当代节庆是可以由上而下产生的。在新的时代条件下,社会管理者研究民众情感需求,根据市场调研,推动了部分非重要传统节日的转型,使之更加年轻化、时尚化,受到了市民的欢迎,广州天河乞巧节的发展正处于这一关键的转型阶段。政府要制定规划,采取有效措施,引导乞巧向正确的方向发展,鼓励年轻一代参与乞巧节庆活动,促使乞巧节良性发展。
From the city’s experience in promoting new festivals, ancient folklore is generated from the bottom up, and contemporary festivals can be generated from the top down. Under the conditions of the new era, the social managers studied the emotional needs of the general public and promoted the transformation of some non-important traditional festivals based on market research to make them more young and fashionable. They were welcomed by the public and the development of Qiqiao, Guangzhou Tianhe It is at this crucial stage of transition. The government should formulate plans and take effective measures to guide Qi Qiao to develop in the right direction and encourage the younger generation to participate in Qi Qiao Festival activities so as to promote the sound development of Qi Qiao Festival.