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本文从四川发展水平与城乡结构、炫耀性消费、消费结构、消费环境等宏观层面分析四川省消费行为可持续性问题,发现四川土地、水资源、能源利用过度,消费社会环境欠佳等环境与社会问题。并从宏观层面提出了提高消费者可持续性消费行为的发生与转变的对策建议:改善其消费结构;引导居民树立科学、理性的消费观;加强公共卫生体系、废弃物处理等公共基础设施建设;整顿与维护市场经济秩序;以及建立可持续消费政策评估改进体系等。
This paper analyzes the sustainability of consumer behavior in Sichuan Province from the macroeconomic level of urban development, urban and rural structure, conspicuous consumption, consumption structure and consumer environment in Sichuan Province. It finds that the environmental and social environment in Sichuan Province such as land, water resources, overuse of energy and poor social environment Social Issues. At the macro level, the countermeasures and suggestions are put forward to improve the occurrence and transformation of consumers’ sustainable consumption behavior: to improve their consumption structure; to guide residents to set up a scientific and rational consumption concept; to strengthen the construction of public infrastructure such as public health system and waste disposal ; Rectify and safeguard the order of the market economy; and establish an improvement assessment system for sustainable consumption policies.