如今,IP被大量改编为影视作品已经成为一种文化现象,它不仅与“互联网+”、金融资本的介入、经济全球化的推动有密切的联系,它更是媒介转型时期的产物。笔者主要以詹金斯的融合文化为理论场域,分析IP改编盛行的原因,指出融合文化中涉及的重要概念:媒介融合、参与性文化、媒介权力在这个大变革时代与互联网协力推动了IP改编时代的到来。 Nowadays, IP has been transformed into a large number of film and television works has become a cultural phenomenon, which not only with the “Internet + ”, the involvement of financial capital, the promotion of economic globalization are closely linked, it is more a product of the media transition period. The author mainly analyzes the reason why IP adaptation prevails by pointing out the fusion culture of Jenkins and points out the important concepts involved in the integration culture: media integration, participatory culture and media power promoted the era of IP adaptation in this era of great change ’s arrival