论文部分内容阅读
“图书市场信息化物流网络的可行性研究”课题组撰写的《中国图书市场信息化物流网络的可行性分析》及《我国图书市场实现连锁经营面临的问题与对策》,刊发于本刊2001年第八期、第十二期;同时,“中国图书市场信息化物流网络实施方案”,也已经课题组的努力开发,出台了细则方案。本文具体地论述信息化物流网络应用于连锁经营后,在经营理念、市场营销等诸多层次所给予的支撑。虽然本文尚欠成熟,但对用信息化物流网络突破连锁经营的“瓶颈”,是有参考作用的。
“Feasibility Study on the Information Market of Book Market”, the “Feasibility Analysis of Chinese Book Market Information Logistics Network” and “Problems and Countermeasures Faced by China Book Market in Chain Management”, published in this paper 2001 The eighth period, the twelfth period; the same time, “China’s book market information logistics network implementation plan” has also been the efforts of the Task Force to develop and promulgate the details of the program. This article specifically discusses the information logistics network used in chain management, business philosophy, marketing and other support given by many levels. Although this article is still not mature, it is a reference to break the “bottleneck” of chain management by using informationized logistics network.