医药广告片制作的误区误区一:整体制作策略单一,没有大广告的概念以前我们制作广告片过程,考虑的是记忆点、卖点、诉求点。但是现在我发现广告是一个大的概念,它包含了一个产品从投放市场、广告宣传、提升品牌文化的整个过程,涉及到的不仅仅是广告,还有市场营销、传播等学科。 Misunderstanding of the production of medical commercials Misunderstanding One: the overall production strategy is single, there is no concept of large advertising In the past we make commercials process, consider the memory point, selling point, appeal points. But now I find that advertising is a big concept. It includes the whole process of a product from being put on the market, advertising, and enhancing the brand culture. It involves not only advertising, but also marketing, communication and other disciplines.