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渠道和终端作为营销4P的要素,其重要性不言而喻。中小企业只能利用对本土市场渠道及终端熟悉的优势,在流通渠道和终端中迅速切入市场核心,建立自己的市场根据地。
Channels and terminals as marketing 4P elements, its importance is self-evident. SMEs can only take advantage of their familiarity with the local market channels and terminals, rapidly cut into the core market and set up their own market bases in distribution channels and terminals.