广告收入左右报刊经济报刊广告市场不乏这样的情况,同样的期发行量,有的报刊虽然广告价位较高,坐等广告上门,广告业务仍然供不应求,而且报刊从可观的广告收入中增强了经济实力;有的报刊广告却是派人四处拉广告,而且是吃了上顿没下顿,虽然广告价格降了又降,还是无人问津,微薄的广告收入,使报刊的经济状况捉襟见肘。个中缘由在于,是读者“含金量”这只无形的手,“操纵”并决定着报刊的广告业务。 Advertising income around the newspaper Economic newspaper advertising market there is no shortage of such situation, the same period of circulation, while some newspapers even higher advertising prices, wait for ads, advertising is still in short supply, and newspapers from the considerable advertising revenue increased economic strength; Some newspapers and advertisements are sending advertisements all around, and they are eating without a break. Although the prices of advertisements have dropped and fallen, nobody cares about them, and the meager advertising revenue has stretched the press’s economic status. The reason is that readers are the “gold content” of this invisible hand, “manipulate” and determine the newspaper’s advertising business.