市场营销理论进入我国已经三十余年,全国各高校相继开设了营销管理课程。多年来课程名称未变,但是其内容和结构体系随着市场在不断更新,这给高校教师课堂教学带来了极大挑战。本文从新版《营销管理》和《营销管理实务》教材内容着手,探讨新时期营销管理课程教学方法的新思路、新举措。 Marketing theory has been in our country for more than thirty years, and colleges and universities all over the country have set up marketing management courses one after another. Over the years the course name has not changed, but the content and structure of the system as the market continues to update, which has brought great challenges to the classroom teaching of college teachers. This article starts with the contents of the new edition of “Marketing Management” and “Marketing Management Practice” textbooks, and probes into new ideas and measures for teaching management of marketing management in the new era.