目前从昆明电视台来说,广告投放额排在第一位的是药品,其次是医疗广告,再其次是洗化用品,其中4a公司的投放额占60％。在云南省,昆明中心地位非常明显,很多产品的销售核心市场都是昆明,一般可占总销量的80％。以云南的一个酒产品“云南红”为例,它昆明的销量占总销量 90％,其实这很不正常。今年,国家规范医疗、药品广告,对云南省的广告媒体冲击很大。因此把经营重点维持在医疗、药 At present, from the Kunming TV station, the amount of advertising in the first place is the medicine, followed by medical advertisements, followed by washing supplies, of which 4a company’s investment accounted for 60%. In Yunnan Province, Kunming, the central status is very obvious, many products are sold in the core market of Kunming, can account for 80% of the total sales. Taking a Yunnan wine product “Yunnan Red” as an example, its sales volume in Kunming accounted for 90% of the total sales volume, in fact, this is not normal. This year, the state standardizes medical care and drug advertisements and has a great impact on the advertising media in Yunnan Province. Therefore, the focus of the business to maintain in medicine, medicine