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双语教学的推进是国家教育部的既定战略,也是各个高校实现教学质量国际化的必经之路,近年很多院校的双语教学探索已经成星星燎原之势。本文以南广学院文化管理学院开设的文化产业专业英语为例,通过问卷调查的方式,探索传媒类院校进行双语教学的有效路径,即在突出传媒特色和文化底蕴的基础上,运用案例教学法和启发教学法,提高双语教学的有效性。
The promotion of bilingual teaching is the established strategy of the Ministry of Education and the only way to achieve the internationalization of teaching quality in all universities. In recent years, the bilingual teaching and exploration in many colleges and universities have become the stars of a prairie fire. This article takes the culture industry professional English set up by Nan Guang College of Culture and Management as an example to explore the effective way of bilingual teaching in media colleges by means of questionnaire survey, that is, on the basis of emphasizing the media characteristics and cultural background, using case teaching Law and inspired teaching methods to improve the effectiveness of bilingual teaching.