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通过对文献综述和调查分析以及其他产业园区发展经验的借鉴,结合地方经济和企业需求情况,探索广告产业园的建设路径与发展策略,主要包括企业内部生长、产业集群发展、园区管理机制,政府配套支持政策。
Through the literature review, investigation and analysis, and other experiences in the development of industrial parks, this paper explores the construction path and development strategies of the advertising industrial parks based on the local economy and the needs of enterprises. The main contents include the internal growth of enterprises, the development of industrial clusters, the management mechanism of parks, Supporting support policy.