当前,传统媒体的广告创意,依然停留在在画面构思及主题表现上做文章,独特创意和精美构图是它们吸引观众的主要因素,而互联网除了能将传统广告画面充分呈现外,更可以通过互动技术为广告创意表现提供更宽广的空间。奥运期间,门户间趋于白热化的营销大战,进一步加速了门户互动广告创意的萌发。 At present, the creative ideas of traditional media are still stuck on the idea and theme of the screen. Unique ideas and beautiful composition are the main factors that attract audiences. In addition to being able to fully present the traditional advertisement screen, the Internet can also interact with each other through interaction Technology for creative advertising performance to provide a broader space. During the Olympic Games, the marketing war between the portal tends to intensify, further accelerating the creative portal interactive advertising.