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随着科技日新月异的发展,互联网等新媒体技术逐渐走进人们的日常生活当中,观众的视野不断拓宽,精神需求也日益增长。传统的广播电视节目受到一定的冲击,电视台要想在这种激烈的竞争环境下做出符合观众精神需求,能够提高受众审美水平的精彩节目,提高采编人员的素质是关键。基层电视台属于广电的基层部门,受经济条件、技术条件、人力资源等多方面原因的限制,竞争能力不如其上级媒体。本文将就如何提高基层电视台采编人员的素质提出几点建议,实现基层电视台的节目创优。
With the rapid development of science and technology, new media technologies such as the Internet have gradually entered the daily life of people. The audience’s perspective has been continuously broadened and their spiritual needs have also been growing. Traditional radio and television programs have been hit to some extent. To be able to meet the needs of the audience in such a fiercely competitive environment, television stations can enhance the audience’s aesthetic level and enhance the quality of their editors. The grassroots television stations belong to the grass-roots departments of radio and television. Due to various reasons such as economic conditions, technical conditions and human resources, they have less competitive power than their superiors. This article will make several suggestions on how to improve the quality of the editorial staff at the basic level television stations to achieve the excellence of programs at the basic level television stations.