人们常说金秋是收获的季节,羊城8月的中国广告“大阅兵”中,优秀广告佳作如潮,精彩纷呈。十多年来,中国的广告艺术扎根民族的土壤,汲取外来的精华,在广告艺术的拓展中取得了长足的进步。“万事莫如传播急”,优秀广告作品总是会一目了然或先声夺人传播它的信息。第五届的最高奖项,亦为全场大奖暨平面金奖《不用吞服的安眠药>作品,属标题型广告,极富视觉冲击力。左边是一只揉得千皱百裥的枕头,象征着主人“剪不断,理还乱” People often say that Jin Qiu is the harvest season. In August of China’s advertising campaign for the “Grand Parade,” excellent advertisements have made great achievements. For more than a decade, China’s advertising arts have taken root in the soil of the nation, drawing on the essence of the outside world, and have made considerable progress in the development of advertising art. “Everything is indispensable for communication,” and excellent advertising works will always be clear at a glance or be heard in advance. The fifth highest award was also the grand prize for the audience and the flat gold medal “Don’t swallow sleeping pills”. It was a title advertisement and was very visually powerful. On the left is a pillow that is wrinkled and wrinkled. It symbolizes the owner’s “shearing and chaos.”