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5. A Study of the Influence of Tourists’ Destination Image and Perceived Service Quality on Their Behav

A Study of the Influence of Tourists’ Destination Image and Perceived Service Quality on Their Behav

来源 :应用科学(英文) | 被引量 : 0次 | 上传用户：chtg

【摘 要】

：

The purpose of this study is to understand the effect of tourists’ perception of destination image and service quality on their behavioral intention. A total o

【作 者】

：

Shihui Pan Chih-Wei Chang Ziyi Zhu 

【机 构】

：

SchoolofNewsandCommmunication,SchoolofHumanities

【出 处】

：

应用科学(英文)

【发表日期】

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2021年5期

【关键词】

：

DESTINATION IMAGE Service Quality Behavioral Intention Lukang 

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The purpose of this study is to understand the effect of tourists’ perception of destination image and service quality on their behavioral intention. A total of 1020 valid questionnaires were collected from tourists in Lukang Town, Taiwan, by means of con

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