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在国家“十二五”规划的推进农业现代化,加快社会主义新农村建设的章节中写到:要拓宽农民增收渠道,提高农民职业技能和创收能力,多渠道增加农民收入。这就说明农村的发展,农民收入的提高,不光依靠基础农业的增产增收等基本的方式,还可以拓宽渠道,多种方式,例如发展乡村旅游业等。而在互联网的背景下,将电子信息技术运用到乡村旅游的乡村旅游电子商务,成为乡村旅游发展的新助力。本文从乡村旅游的现状、电子商务应用于乡村旅游的可行性和必要性、电子商务应用于乡村旅游的的问题和发展乡村旅游电子商务的策略这四个方面对电子商务应用于乡村旅游进行探讨,以促进电子商务在乡村旅游的运用。
In the national “Twelfth Five-Year Plan” to promote agricultural modernization and accelerate the building of a new socialist countryside chapter wrote: To broaden the channels for farmers to increase income, improve farmers ’vocational skills and income-generating capacity, increase farmers’ income through multiple channels. This shows that the development of rural areas and the increase of peasants’ income can not only rely on the basic methods such as increasing production and income of basic agriculture, but also broaden the channels and various means such as the development of rural tourism. In the context of the Internet, the application of electronic information technology to rural tourism e-commerce in rural areas has become a new aid to the development of rural tourism. This article discusses the application of e-commerce in rural tourism from four aspects: the current situation of rural tourism, the feasibility and necessity of using e-commerce in rural tourism, the application of e-commerce in rural tourism and the strategy of developing e-commerce in rural tourism , To promote the use of e-commerce in rural tourism.