随着广播电视“村村通”工程的实现和报业自办发行渠道的畅道，三大媒体以前所未有的覆盖面在广大农村传播，曾经是日出而作，日入而息的农民，而今也与城里人一样，足不出户就与现代媒体有了“亲密接触”。但是农村受众对现代媒体心存什么样的期待？媒体又是在什么样的层面上? With the realization of radio and television “village-through-village” project and the free passage of the newspaper’s own distribution channel, the unprecedented spread of the three major media in the vast rural areas was once a peasant who made sunrise and enjoyed a good daily life. Nowadays, Like the city people, they had “close contact” with the modern media without leaving home. But what kind of expectations can the rural audience feel for the modern media? Media is in what kind of level?