媒体的公共性,决定了绩效管理理论在媒体人事绩效管理中同样适用。当今媒体竞争的核心是人才的竞争,人事绩效管理最终目的无非是不断提高员工素质和能力、提升组织绩效,使组织不断发展。健康生活类报纸是纸媒的重要组成部分,据不完全统计,我国健康生活类报刊共1129份,面向普通读者的报刊243种,其中报纸63种。健康时报就是全国63种面向百姓的健康生活类报纸之一,依据公信力、影响力、传播力、 The publicity of the media determines that the theory of performance management is equally applicable to the performance management of media personnel. At the core of today’s media competition is the competition of talents. The ultimate goal of personnel performance management is to continuously improve the quality and ability of employees, enhance the performance of the organization and keep the development of the organization. According to incomplete statistics, there are a total of 1129 newspapers and periodicals for healthy life in China and 243 newspapers and periodicals for ordinary readers, of which 63 newspapers are newspapers. Health Times is one of 63 health newspapers for the general public in the country. Based on its credibility, influence, communication ability,