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对弱势旅游地的战略性发展有着至关重要的作用,实施政府与市场相结合的发展思路,在宣传政策的同时,也使旅游地按照市场化正常运作;在市场运作过程中,进行市场化的开发、发展,通过市场的作用,扩大地区的知名度与竞争力;实行产品差异化原则,开发旅游产品、形成自我品牌,充分发挥各地区独特的旅游资源与文化特色;相近旅游地互相合作,片式发展,实现优势互补等,依靠这样的战略,将弱势旅游地向强势发展就成了必要的结果。
It plays a vital role in the strategic development of the disadvantaged tourist areas. In implementing the development strategy of combining the government with the market, it also promotes the normal operation of the tourist areas in accordance with the market orientation while promoting the policies. In the process of market operation, market-oriented The development and development of the tourism industry through the role of the market to expand the visibility and competitiveness of the region; the implementation of the principle of product differentiation, the development of tourism products, the formation of self-brand, give full play to the unique tourism resources and cultural characteristics of the region; similar tourism to each other, Chip development, to achieve complementary advantages and so on, relying on such a strategy, the disadvantaged tourist destination to the strong development has become the necessary result.