论文部分内容阅读
2016年4月5日,在新浪微博上发酵并迅速传播的“和颐酒店女生遇袭”事件是一起典型的危机事件。从企业处理危机事件的传播过程来看,企业为了控制危机事态而发布的信息很难达到预期的效果。来自传播者、媒介和受众三方面的噪音影响着危机传播的有效性。要实现良好的危机传播效果,维护企业的品牌形象,企业需要控制噪音的产生和扩散,具体建议对策:一是监测传统媒体和网络媒体,及时收集信息;二是增加信息冗余,及时发布权威信息;三是确立权威信源,依
April 5, 2016, fermented on Sina Weibo and quickly spread “The Queen’s Hotel Girls Attack ” incident is a typical crisis. From the point of view of the dissemination process of crisis events, it is very difficult for the information released by enterprises to control the crisis situation to achieve the expected results. The noise from the communicators, the media and the audience affects the effectiveness of the crisis communication. To achieve a good crisis communication effect and maintain the brand image of enterprises, enterprises need to control the generation and proliferation of noise. Specific measures are suggested as follows: First, monitoring traditional media and online media to collect information in time; secondly, increasing information redundancy and issuing authority in a timely manner Information; third is to establish an authoritative source, according to