近年来,各种新媒体层出不穷,这些新形态的媒体在改变媒体形态本身的同时,也在改变着广告。对于广告主而言,媒体投放的机会在增加,可选择的空间在扩大,同时也意味着做出正确的媒体投放决策的难度也在增加。本文试图通过对几种新媒体形态的介绍,阐述新媒体的广告价值所在,为新媒 In recent years, various new media have emerged in an endless stream. These new forms of media have also changed their advertising while changing the form of the media itself. For advertisers, the opportunities for media placement are increasing and the space for choice is expanding. It also means that the difficulty in making the right media placement decisions is also increasing. This article attempts to explain the advertising value of new media through the introduction of several new media forms and become a new media.