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一、体育电视采用新媒体技术的渊源为了进一步提高体育电视播放效益,电视台、体育节目制作机构纷纷采用大量的新媒体技术以提升节目水平。从新媒体技术在电视节目中的应用过程来考察,这些技术绝大部分是应用在体育赛事的制播过程中。由于体育电视制作和新媒体技术应用都呈现出动态的发展模式,其选择与被选择、应用与被应用的关系也在不断地变化,所以如果从传播过程的角度去考量体育电视传播的话,主要分为“生产/采集”“网络/传输”两个层面。
First, the origin of sports TV with new media technology In order to further improve the effectiveness of sports television broadcast, television stations, sports production agencies have adopted a large number of new media technologies to enhance program level. From the application of new media technology in television programs to examine the vast majority of these technologies are used in sports events in the production process. Since the production of sports TV and the application of new media technology have shown a dynamic mode of development, the choice and choice, application and application of the relationship is also constantly changing, so from the point of view of the spread of communication to consider sports television transmission, the main Divided into “production / collection ” “network / transmission ” two levels.