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《纽约客》前发行人戴维·凯瑞是位少年得志的美国报刊业弄潮儿,曾经带领《纽约客》走出18年的亏损泥潭。2003年和2004年,《纽约客》连续两年被评为“十大热门杂志”。对于人文杂志而言,这是难得的殊荣。带着这样的光环,戴维又瞄准了财经媒体,一本新的《投资组合》杂志在他的努力下应运而生。戴维扬言要办一本“阅读愉悦的财经杂志”。然而这一次,他却遭遇了人生中的“滑铁卢”。戴维对《投资组合》的失败进行了反思:很多人读财经媒体,并不是出于兴趣,而是认为“有用”。他的反思切
Former New Yorker publisher David Carey, a teenager proudly listed in the US newspaper industry, led the New Yorker out of a quagmire of 18 years. In 2003 and 2004, “New Yorker” was named “Top Ten Hot Magazine” for two consecutive years. For the humanities magazine, this is a rare award. With this aura, David is aiming for the financial media, a new “portfolio” magazine came into being with his efforts. David threatened to do a “read the financial magazine happy.” However, this time, he encountered “Waterloo” in his life. David reflected on the failure of the “portfolio.” Many people read financial media not because of their interest, but because they think it is “useful.” His reflection cut