进入新世纪以来,伴随着我国经济的快速发展,我国的酒店行业也取得了举世瞩目的成就,酒店市场日益繁荣,经营规模也日趋庞大。然而,随着时代的发展,以及我国国际化的进程的不断深化,酒店行业市场竞争变得更加激烈复杂,在这种大的背景下,酒店企业应该采取何种营销策略以促进企业发展,完成企业目标是每个酒店企业所要面临的共同课堂。本文从我国酒店行业的发展现状以及面临的市场压力出发,探析了营销策略对酒店企业发展的重要性与我国酒店企业在营销策略方面出现的一些问题及成因,详细阐述了在新常态下我国酒店企业需要采用哪些营销策略。 Since entering the new century, along with the rapid economic development in our country, China’s hotel industry has also made remarkable achievements. The hotel market is booming and the scale of operation is becoming increasingly large. However, with the development of the times and the deepening of the process of internationalization in our country, the market competition in the hotel industry becomes more and more complicated. Under such a big background, what kind of marketing strategy should be adopted by hotel companies to promote the development of enterprises? Business goals are the common classroom for each hotel business. Based on the current development of China’s hotel industry and the market pressure, this paper analyzes the importance of marketing strategy to the development of hotel business and some problems and their causes in the marketing strategy of China’s hotel industry. Which marketing strategies companies need to adopt