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编者按盘点2015年央视及各大卫视广告招标,综艺栏目冠名费TOP10,湖南卫视独领风骚,10席中占了5席,冠名金额占TOP10当中的55.3%。伊利冠名5亿《爸爸去哪儿》、OPPO 4亿冠名《偶像来了》、滋源4亿冠名《金鹰独播剧场》和《变形计》、vivo3.5亿冠名《快乐大本营》、立白3亿冠名《我是歌手》,还有特步冠名《天天向上》以及上亿的投放客户不胜枚举。重金之下看似豪赌的背后,是对湖南卫视平台和节目影响力的高度肯定。
Editor press inventory In 2015 CCTV and major TV ads bidding, variety section title fee TOP10, Hunan Satellite TV dominate, 10 seats accounted for 5 seats, the top 10% of the total amount accounted for 55.3%. Yili title 500 million “Where do you go to Dad”, OPPO 400 million title “idol came”, Ziyuan 400 million title “Golden Eagle alone broadcast theater” and “deformation meter”, vivo 3.5 billion title “Happy Camp” , Li Bai 300 million title “I am a singer”, as well as Xtep title “every day up” and hundreds of millions of delivery customers too numerous to mention. Behind the seemingly gamble under the big money is the affirmation of the influence of Hunan Satellite TV platform and programs.