他带领公司持续在中国智能手机市场拔得头筹,让公司产品成为最受关注的业界品牌,并开辟了企业运用新媒体营销的创新模式。小米科技的成功,很大程度上归功于全民参与的营销方式:参与进来的既包括小米粉丝,也包括小米员工,参与的范围超越了营销环节,进入到产品设计、产品改进等环节。小米科技联合创始人、副总裁黎万强自己的总结是:“参与感是小米营销的灵魂。参与感并不是简单形式上的互 He led the company to stay ahead of the smart phone market in China, making the company’s products the most sought-after industry brand and opening up an innovative model for companies to use new media marketing. The success of millet technology owed much to the marketing approach of participation by the whole people. The participation includes millet fans as well as millet employees. The scope of its participation goes beyond the marketing and enters into product design and product improvement. Milian technology co-founder and vice president Li Wanqiang own summary is: ”sense of participation is the soul of marketing millet .Participation is not the simple form of mutual