啤酒是一种很易同质化的产品,在卖场里常见的各类啤酒品牌就有几十种,再加上一些不常见的几百种啤酒,就算再专业的品酒师也无法品出它们之间细微的差别。所以消费者喝啤酒更是在喝品牌。但是要在市场残酷的竞争中生存下来,还是需要有自身独特的卖点。世好啤酒的广告就是以独特Bottle作为卖点,在众多啤酒广告中独树一帜。世好啤酒的瓶身很独特,与市面上的其他啤酒品牌的瓶身不同,比它们略宽大,而且上 Beer is a very easy to homogenize the products, there are dozens of kinds of common beer brands in the store, coupled with some unusual few hundreds of beer, even professional sommeliers can not produce Subtle differences between them. Therefore, consumers drink beer is drinking brand. But to survive in the brutal market competition, or need to have its own unique selling point. World Beer is a unique beer as a unique selling point, many unique beer ads. The world of beer is very unique bottle body, and other brands of beer on the market bottle is different, slightly larger than they are, and on