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现存的任何一个行业总是有可乘之机的,不过大多时候不容易被发现。瓜子行业在发展过程中,从“标识LOGO”到“品牌”的建立经历了其他行业品牌建立的基本过程。徽记作为后来者如何寻求品牌上的诉求?市场跟随者常常面临要不要做品牌的难题,他们一般具有相当规模,已经取得一定的市场地位,在行业处于跟随者的地位,或者在区域市场埋头苦干多年,甚或在区域市场能呼风唤雨。但面临向全国市场扩张以及上一个台阶的问题,不做品牌按原来的思路继续做,他们对这种方法没有多少信心,而做品牌,如何做?我们在研究企业案例的时候,习惯于剖析行业龙头的辉煌与经验,而往往忽视了“跟随者”的努力与精彩,今天我们将向你讲述这个优秀行业“跟随者”的成长足迹,希望能给一些处于发展阶段的中小企业带来一些思考与启发。
Any existing industry is always an opportunity, but most of the time is not easy to find. In the process of development, melon seeds industry has undergone the basic process of brand establishment in other industries from the establishment of “logo LOGO” to “brand”. How do the emblems as latecomers seek brand appeal? Market followers often face the challenge of not being a brand, they generally have a considerable size, have achieved some market position, are followers in the industry or are bitter in the regional market Dry for many years, or even in the regional market can do anything they want. However, faced with the problem of expanding to the national market and going up to the next stage, they did not follow the original thinking of the brand and they did not have much confidence in this method. How to do it while doing business in our company? Industry leaders and often neglected the efforts and splendors of “follower ”. Today we will tell you about the growth footprints of this excellent industry “followers ” and hope to give some small and medium sized enterprises in the development stage Enterprises to bring some thinking and inspiration.