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广告效果测定是广告制作的一个重要环节。本文以量化模式展开对广告效果测定的方法和技术的研究,在研究广告效果产生过程的基础上,提出关于广告效果测评事前及事后环节的系统测评问题。
Advertising effectiveness measurement is an important part of advertising. Based on the study of the production process of advertising effectiveness, this paper puts forward the systematic evaluation questions about the evaluation of advertising effectiveness in advance and afterwards.