有人说,广告人大多是诗人,他们从产品资料跳进无限的直觉和幻想领域,通过崭新的创意,吸引消费者的注意力。我们说,广告人除了需要直觉和幻想外,同样也需要理性和逻辑。20世纪50年代末,毛泽东曾对一名夸赞家乡橘子的战士说:“你这个嘴巴就是一个广告;广告是有色、有味、有料的宣传品。”广告语言的“色”和“味”可以借助直觉和幻想 Some people say that most of the advertisers are poets, who jump from product information into the field of intuition and fantasy, through new ideas, to attract the attention of consumers. We say that advertisers need not only intuition and fantasy but also reason and logic. In the late 1950s, Mao Zedong once said to a warrior who praised his hometown orange: “Your mouth is an advertisement; the advertisement is a colored, scented, materialized propaganda material.” “Taste ” can use intuition and fantasy