翻转课堂在市场营销教学中的应用就是一种新型的教学模式在课堂教学中的尝试,它对传统的教学模式进行了颠覆性的变革。教师可以从课前设计、课堂互动与课后评价来设计翻转课堂的教学模式,整合营销专业的有效资源。在设计上,教师应该深入教学内容,对重难点进行取舍,还可以借鉴微课制作形式。 Flip classroom in the marketing of teaching is a new teaching model in the classroom teaching attempt, which has revolutionized the traditional teaching model. Teachers can design teaching models of flip classroom from the pre-class design, classroom interaction and after-school evaluation, and integrate the effective resources of marketing professional. In the design, teachers should be in-depth teaching content, the difficulties and difficulties to choose, you can learn from micro-class production.