必须承认户外的一系列边界,但好的创意可以突破甚至利用边界。从本质来讲,户外创意是有边界的。很多人会觉得户外广告缺乏内容,而且会造成一定程度的干扰,但这从另一个角度看,也是户外广告的优势。只要人们走到户外,就能够看到户外广告并且接收到信息,有时候,户外广告也能为消费者提供消遣。 A series of borders must be recognized outdoors, but good ideas can break through and even exploit borders. In essence, outdoor ideas have boundaries. Many people think that outdoor advertising lacks content and can cause some interference, but from another perspective, it is also the advantage of outdoor advertising. As long as people go outdoors, they can see outdoor advertising and receive information, and sometimes outdoor advertising can also provide consumers with entertainment.