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大数据背景下电视受众研究呈现出两个特征:客观性和以受众为中心。本文以伯明翰学派“被动性解读”“倾向性解读”“多样性解读”和“抵抗性解读”这四种解读理论为依据,分别阐述其对大数据背景下受众研究的客观性特征的补充,以及对以受众为中心特征的构想。
Research on television audiences in big data presents two characteristics: objectivity and audience-centeredness. Based on the interpretation theories of Birmingham School “Passive Interpretation ” “Tendency Interpretation ” “Diversity Interpretation ” and “Resistance Interpretation ”, The complementarities of the objectivity of the study, and the idea of an audience-centric feature.