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数字技术的发展为中国电影产业提供了新的技术经济范式,促使中国电影产业的进一步转型:利用计算机技术进行视觉设计和生产成为电影生产的重要工序,并极大地拉动了电影的票房,使得电影产业的生产端从内容生产转向景观生产;弹幕电影和VR(虚拟现实)技术的出现,使得电影产业的消费端从观看的经济模式转为深度参与的经济模式;数字院线支撑着电影产业的发展,并成为电影产业的一部分,使得电影产业的放映端从物理空间转向院线产业。
The development of digital technology has provided a new technical and economic paradigm for the Chinese film industry and prompted the further transformation of the Chinese film industry. The use of computer technology for visual design and production has become an important process in film production and has greatly boosted the movie’s box office, making the film The production side of the industry shifted from content production to landscape production; the advent of the Barrage movie and the VR (Virtual Reality) technology shifted the consumption side of the movie industry from a viewing economic model to a deeply involved economic model; the digital cinema supported the movie industry Development, and become part of the film industry, making the movie industry’s projection from the physical space to the cinema industry.