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2010年,一段名为《老男孩》的视频短片被上传到优酷网站上,短短数日内该片被反复点击、转载,成为2010年最火的话题之一。该片的主题非常简单——怀旧与梦想,而恰恰就是这样简单的东西却取得了惊人的宣传效果。然而更令人意想不到的是,短片原来只是雪佛兰科鲁兹的一次营销活动,而类似这样的汽车营销模式正在国内市场全面铺展开来……
In 2010, a video clip called “Old Boy” was uploaded onto Youku website. In just a few days, the video was repeatedly clicked and reprinted, making it one of the hottest topics in 2010. The theme of the film is very simple - nostalgia and dreams, but it is precisely this simple things have achieved amazing publicity. But even more unexpected is that the video was originally only a Chevrolet Cruze marketing activities, and such a car marketing model is fully spread in the domestic market ......