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在市场经济的驱动下,新闻的娱乐化成为当今大众传播活动中的普遍现象。新闻的娱乐化以其趣味盎然的内容、灵活多样的形式、强烈的视觉冲击等构成的娱乐效应,为受众提供了轻松愉悦的接受氛围.从另一方面看,新闻的娱乐化又使得新闻与娱乐之间的界限变得日益模糊,主流的严肃新闻受到冲击,传统意义上的新闻价值亦有被颠覆的危险。
Driven by the market economy, the entertainment of news has become a common phenomenon in mass media today. News entertainment with its fun content, flexible and diverse forms, a strong visual impact and other entertainment effect, providing the audience with a relaxed and pleasant atmosphere of acceptance.On the other hand, the entertainment news makes the news and The boundaries between entertainment have become increasingly blurred, the serious news in the mainstream has been hit and the news value in the traditional sense has also been threatened with subversion.