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本文提出中国电视生态失衡的诸多症候,试图在追问中思考中国电视的未来发展走向。这些问题包括:如何改变当代中国人“被迫”看电视的状况;如何看待电视传播中的“大众文化”、“收视率”问题;如何从对于“儿童”、“女性”、“娱乐”诸种观念的误解中解脱出来;如何找到电视人合适的角色定位;如何在对身体与灵魂、历史与未来的观照中拓展电视媒体的文化视域。
This paper presents many symptoms of ecological imbalance in China’s TV industry and attempts to reflect on the future development of China’s television in questioning. These questions include: how to change contemporary Chinese “being forced” to watch the status of television; how to view the issue of “mass culture” and “audience rating” in television broadcasting; How to find the proper role of TV personality and how to expand the cultural horizon of TV media in the contemplation of body, soul, history and future.