大数据时代下的传统财务管理已无法满足生产经营管理及决策的需要,势必促使企业财务管理向智能化、数字化、融合化管理方向转型,从而推动企业健康及稳健发展并促进企业价值的提升。本文介绍了当前混凝土制造业的发展现状及特点,阐述了襄阳固德基如何通过大数据实施企业经营过程的动态管理,以此提升企业的核心竞争力并稳步实现企业“创优品牌、高效收益”的经营战略目标。 Under the era of big data, the traditional financial management has been unable to meet the needs of production, operation and management and decision-making. It is bound to prompt the transformation of financial management of enterprises to the direction of intelligence, digitization and integration so as to promote the healthy and steady development of enterprises and promote the enhancement of enterprise value. This paper introduces the present situation and characteristics of the concrete manufacturing industry, and expounds how Xiangyang SSD implements the dynamic management of the business process through big data so as to enhance the core competitiveness of enterprises and steadily achieve the goal of “creating excellent brand, Earnings ”business strategy goals.