据Comscore 2011年最新数据显示,在中国网民视频观看时长方面,优酷占据35%的市场份额,是第二名的2倍;网民消费内容上倾向于电影、电视剧、综艺节目。另据知名调研机构艾瑞发布的iUser Tracker视频行业数据报告显示,截至2011年7月,优酷月度用户整体规模(UV)已突破3亿(含家庭、办公及网吧用户规模),用户规模行业领先。 According to Comscore’s latest data in 2011, Youku has 35% market share in terms of video viewing time of Chinese netizens, which is twice as large as that of the second place. Consumers tend to spend more on movies, TV series and variety shows. According to the iUser Tracker Video Industry Data Report released by iResearch, a well-known research institute, as of July 2011, the monthly total user volume (UV) of Youku has exceeded 300 million (including the scale of users in home, office and Internet cafes) and the user scale is the industry leader .