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随着人民生活水平的提高,人们对于能促进健康和美丽的饮料越来越重视。涟水目前虽然有不少饮品店,但以纯粹果蔬为原料的饮品店还是有市场空白。本文应用现代营销管理理论,通过实际调查和深入思考,选择果蔬汁饮料作为新产品,对其在涟水市场的可行性进行研究。
As people’s living standards improve, people pay more and more attention to promoting healthy and beautiful beverages. Lianshui Although there are many drinks stores, but purely raw materials for fruits and vegetables drinks shop there is a market gap. In this paper, modern marketing management theory, through practical investigation and in-depth thinking, the choice of fruit and vegetable juice drinks as a new product, its feasibility study in Lianshui market.