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在社交网络繁荣昌盛的今天,真正精准的投放加上无敌的创意才是王道。奥运前夕,一则“活出你的伟大”的广告开始在各大电视台、网站横空出世,国人熟悉得不能再熟悉的“伟大”一词频繁出现于银幕之上。没错,这正是耐克“Find Your Greatness”系列营销活动在中国的开始。让我们先来提一个问题吧,耐克是伦敦奥运会的赞助商吗?相信很多人答案会是肯定的,而数据也是这么显示的。在一项针对1034位美国消费者的调查
In today’s prosperous social network, real accurate delivery plus invincible creativity is king. On the eve of the Olympic Games, a “living your great” advertisement started to pop up on major television stations and websites, and the phrase “greatness”, familiar to many people, became frequent on the screen. That’s right, this is exactly where Nike’s “Find Your Greatness” campaign started in China. Let’s start with a question. Is Nike a sponsor of the London Olympics? I believe many people will answer in the affirmative, and the data so show. In a survey of 1,034 U.S. consumers