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互联网技术的飞速发展,使网络营销为酒店的销售提供了更为广阔的平台,不管是单体酒店还是连锁品牌酒店;,在当前的网络发展环境下,要在激烈的市场竞争中胜出,都必须采取有效的网络营销策略。本文从CRM即客户关系管理出发,从旅游者的角度,提出了酒店网络营销的策略。
With the rapid development of internet technology, internet marketing has provided a broader platform for hotel sales. Whether it is a single hotel or a chain hotel, in the current network development environment, it is necessary to win in the fierce market competition. Must take effective network marketing strategy. This article from CRM that is customer relationship management, from the tourist point of view, proposed a strategy of hotel network marketing.