年前的最后几天,接电话无数。大多是企业要求能在5月6日开启的第25届中国展上获得一个好一点的展位。而让我最为难的是,某企业要求展位必须安排在与其竞争对手或“假想对手”相对等的位置上。越是有点名气的企业,越是看重“对手”的位置。企业参与市场竞争,就会有竞争对手,不管你愿意不愿意,这样的“对手”都存在。企业以盈利为目的,盈利模式来自于企业的成本结构。我们行业非常传统,营销成本、应收帐款、库存量,形成企业经营的基本成本结构。它们既是企业的盈利之剑,也是企业的亏 The last few days before the year, the numerous calls. Most of the companies requested a better booth at the 25th China show to open on May 6th. What made me the hardest part of this was an organization that required booths to be arranged in the same position as their competitors or “imaginary counterparts.” The more a little known company, the more value “rival ” position. Enterprises to participate in market competition, there will be competitors, whether you want or not, such “opponents ” exist. Earnings for the purpose of enterprises, profit model comes from the cost structure of the enterprise. Our industry is very traditional, marketing costs, accounts receivable, inventory, the formation of the basic business cost structure. They are both the sword of profit and the loss of the enterprise