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2007制冷年度,空调行业看似有些平稳,喧嚣的非理性声音渐渐消失。但是,透过平静的水面,我们看到各品牌间的竞争依然白热化,“强者恒强,激流暗藏”是最本质的写照,全方位的实力比拼激情上演。在此种情况下,志高空调坚持了其一贯以来的诚信经营作风,继续保持良好的发展态势。海外营销本部于2007年6月下旬提前完成全年度任务,国内家用营销本部于7月上旬提前完成全年度任务。尤为可喜的是,海内外总销售额同比去年增幅达30%,市场平均单品值相比去年增长了25%,销售规模和销售利润率均实现了较大幅度的正增长。其中,商用空调销量更是创历史新高,同比去年增长60%,成为志高发展最重要的驱动力之一。一组组令人振奋的数字,是志高稳健快速发展的最好见证。穿越时光隧道,透过志高年度发展的真实轨迹,我们一定会发现,其中可圈可点之处不少。
In the refrigeration year of 2007, the air-conditioning industry appears to be a bit smooth, and the noisy and irrational voice gradually disappeared. However, through the calm water, we see the competition between brands is still intense, “Strong Hengqiang, Torrent Hidden ” is the most essential portrayal of the full range of competing passion staged. In such circumstances, Chigo air-conditioning adhere to its consistent sincerity management style, continue to maintain a good momentum of development. Overseas Marketing Headquarters completed the full-year assignment ahead of the end of June 2007, and the Domestic Marketing Headquarters completed the full-year assignment early in July. Particularly gratifying is that the total domestic and overseas sales increased by 30% over last year, the market average single product value increased by 25% compared with last year, the sales volume and sales profit margin have achieved substantial positive growth. Among them, the sales of commercial air conditioners hit a record high, an increase of 60% over the same period last year, becoming one of the most important drivers for the development of Chigo. A group of exciting figures, is the best witness the steady and rapid development of Chigo. Through time tunnels, through the true trajectory of Chigo’s annual development, we will certainly find that many of them are remarkable.